Sales Promotion

Coupons
C4Ycompany will give a coupons if the customers buying 2 unit of nutri-zyme or more than.
This coupon is given 10% of nutri-zyme discount for customer future purchases. Using a coupons have more benefit for our C4Y company such as reaching out to nonusers of mature product, encouraging repeat purchases, and stimulating trial of product.

Free Sample
Free Sample is also a kind of sale promotion that C4Y is using. Sampling is one of the most effective ways of getting people to try nutri-zyme this new product and to expend the base for established product. Researchers estimate that 75 percent of the households that receive a sample will try it. Samples can be door-to-door, by mail, or by attaching them. Sampling can be an effective way to induce people to try a nutri-zyme because our company put some of the product right in their hands for free.

Demonstration at sales counter
by doing demonstrations at sales counter, customer can identify the difference between nutri-zyme and other enzymes in the market. Customers who do not know what enzyme is can also have a general idea on it. Hence, this is a good way to attract the customers and promoting our products.